What statement best describes the audience in the traditional mass communication model?
A) Audience members are active contributors of content.
B) The audience consists of many diverse groups.
C) The audience is large, heterogeneous, and anonymous.
D) Audience members have many means to communicate with each other.

Question

Quizplus · Accepted Answer

The traditional mass communication model emphasized a one-way flow of information from the sender (in this case, the media) to the receiver (the audience). The audience in this model was typically assumed to be large, heterogeneous (diverse), and anonymous. They were not seen as active contributors of content, and did not have many means to communicate with each other directly through the mass media channels.

What Statement Best Describes the Audience in the Traditional Mass