As you begin to hear the word storm, other phonetically similar words such as store and stomp may also be activated during the first few hundred milliseconds of storm. Which model or effect best accounts for this type of spoken word activation?
A) Neighborhood density effect
B) Marslen-Wilson's cohort model
C) McGurk effect
D) Implicit semantic priming

Question

Quizplus · Accepted Answer

Marslen-Wilson's cohort model proposes that all possible words that could match the incoming phonological input are activated in parallel during initial processing. These activated words form a cohort, and through further processing, the cohort is reduced until the correct word is recognized. This can lead to phonetically similar words such as store and stomp being activated during the initial processing of storm.

As You Begin to Hear the Word Storm, Other Phonetically