Please complete the following sentence: 'Mullin, Hardy and Sutton (2007) suggest that segmentation is central to an understanding of consumers, as it recognises differences in consumer behaviour which directly inform _______________.'
A) detailed demographic information
B) purchase information
C) marketing strategies
D) accurate and timely information
E) recent behavioural information.
Correct Answer:
Verified
Q1: Define the term marketing information system (MIS).
Q2: Describe the five key aspects to a
Q3: Describe three data-collection methods used within the
Q4: Explain what is meant by psychographic segmentation
Q5: What are the criteria for selecting a
Q7: Which of these would NOT be included
Q8: Information from libraries and chambers of commerce
Q9: Which of these esport segments is highlighted
Q10: Consumer preferences are usually very stable.
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