Ideally, the sales force and other marketing functions should work together to ____________________.

Question

Quizplus · Accepted Answer

The ultimate goal of marketing is to create value for the customers, and the sales force is responsible for translating that value into sales. Therefore, both functions should work together to create and deliver value to customers, which will ultimately lead to increased sales and profits, as well as brand awareness.

Ideally, the Sales Force and Other Marketing Functions Should Work