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Disney Releases a New Film Shown in Theaters, Walmart Then

Question 10

Multiple Choice

Disney releases a new film shown in theaters, Walmart then stocks games, accessories, and toys based on that movie, and Macy's sells clothing with images of characters from the movie, all in the name of ________________.


A) synergy
B) brand entertainment
C) hypercommercialism
D) ambient advertising
E) consumerism

Correct Answer:

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