Bert smokes and has been told by his parents that it is dangerous for your health. Bert says his parents are wrong and that there is no evidence to show that smoking is bad for you. Bert's strategy is considered a form of

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Bert's strategy of denying the evidence provided by his parents and insisting that smoking is not dangerous is a form of immunization. This refers to the process of resisting persuasive messages by strengthening one's attitudes and beliefs, often through counter-arguing and making oneself immune to future persuasion attempts. Bert is immunizing himself to the message that smoking is dangerous by denying its validity and sticking to his own beliefs.

Bert Smokes and Has Been Told by His Parents That