The two most direct approaches for evaluating sales organization effectiveness are
A) sales analysis and income statement analysis.
B) productivity analysis and cost analysis.
C) sales analysis and cost analysis.
D) residual income analysis and sales analysis.
E) sales analysis and profitability analysis.

Question

Quizplus · Accepted Answer

Sales analysis focuses on evaluating the performance of the sales team in terms of sales revenue, number of customers, and conversion rates. Cost analysis evaluates the expenses incurred by the sales team, such as salaries, travel expenses, and marketing costs. By analyzing both sales and cost data, organizations can gain insights into the effectiveness of their sales strategies and tactics. Productivity and income statement analysis are also useful approaches but are less direct than sales and cost analysis. Residual income and profitability analysis are not as relevant to evaluating sales organization effectiveness.

The Two Most Direct Approaches for Evaluating Sales Organization Effectiveness