A sales training workshop devoted to teaching the importance of selling the "substance" of the product offering and not just the "sizzle" is aimed at teaching salespeople how to work with this type of buyer:
A) the sales job facilitator.
B) the persuader.
C) the hard bargainer.
D) the socializer.
E) the straight shooter.

Question

Quizplus · Accepted Answer

The straight shooter is a type of buyer who values honesty, directness, and the intrinsic value of a product or service over flashy presentations or exaggerated claims. Teaching salespeople to focus on the substance of the product aligns with the preferences of straight shooters, who appreciate straightforward and factual information.

A Sales Training Workshop Devoted to Teaching the Importance of Selling