When the firm has a simple product offering but customers have different needs a ________ salesforce is recommended.
A) market specialized
B) product specialized
C) geographically specialized
D) product-market specialized
E) functionally specialized

Question

Quizplus · Accepted Answer

When customers have different needs, a market specialized salesforce can focus on specific segments of the market and tailor their approach to the unique needs of each segment. This allows for a more effective selling strategy and better customer satisfaction. A product specialized salesforce would not be as effective in this scenario because they would only be knowledgeable about the features and benefits of the product, not necessarily about the needs of different customer segments.

When the Firm Has a Simple Product Offering but Customers