One task of salespeople is to identify buying-center members and determine the specific role of each member.
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Q138: Sales strategy is important because it has
Q139: The unique aspects of organizational buyer behavior
Q140: As organizations move from new-task buying situations
Q141: The decision-making process in new task buying
Q142: The buying center consists of a formal
Q144: The organizational buying center member who starts
Q145: Each buying role may be performed by
Q146: The members of the buying center are
Q147: Individual buying needs tend to be related
Q148: The first element of a sales strategy
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