The generation of new business for the selling firm is associated with which type of salespeople?
A) Order-takers and cold canvassers
B) Order-getters and order-takers
C) Pioneers and franchisers
D) Order-getters and pioneers
E) Missionaries and detail salespeople

Question

Quizplus · Accepted Answer

Order-getters are responsible for generating new business for the selling firm by identifying potential customers and persuading them to buy the company's products or services. Pioneers are also involved in generating new business by educating potential customers about the benefits of a new product or service. Therefore, the best choice is D: Order-getters and pioneers.

The Generation of New Business for the Selling Firm Is