To improve collaboration between sales and marketing, the two parties should agree on critical customer issues such as
A) identification of customer segments and the related needs.
B) buying motives.
C) purchasing processes.
D) relevant value dimensions with customer segments.
E) all of the above.

Question

Quizplus · Accepted Answer

All of the above are critical customer issues that sales and marketing should agree on in order to improve collaboration. Identification of customer segments and related needs will help both parties understand who they are targeting and how to provide value. Knowing the buying motives will help the sales team adjust their approach and messaging to resonate with the customer. Understanding the purchasing process will allow marketing to create content and touchpoints that align with the customer's journey. Finally, agreeing on relevant value dimensions with customer segments will ensure that both parties are working towards the same goal of providing value and solutions to the customer.

To Improve Collaboration Between Sales and Marketing, the Two Parties