In their change agent role, salespeople are heavily involved in the diffusion of innovation.

Name: In their change agent role, salespeople are heavily involved in the diffusion of innovation.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Salespeople play a vital role in the diffusion of innovation as they are often the ones who introduce new products or services to the market and convince customers to adopt them. They act as change agents who facilitate the adoption and acceptance of innovation among their customers.

In Their Change Agent Role, Salespeople Are Heavily Involved in the Diffusion