A _________ motive is to protect and hold a firm's market power or competitive position in the face of threats from domestic rivalry or changes in government policies.

Question

Quizplus · Accepted Answer

A defensive motive is exactly what is described in the question - protecting a firm's current position in the marketplace. An offensive motive would be focused on actively expanding a firm's market power, rather than just defending what it already has. Forward and backward motives refer to supply chain strategies and aren't relevant to the question.

A _________ Motive Is to Protect and Hold a Firm's