In the 1976 Case of Virginia State Board of Pharmacy

In the 1976 case of Virginia State Board of Pharmacy v. Virginia Citizens Consumer Council, the U.S. Supreme Court held that the state's interests in the advertising regulation were outweighed by the ____________.

A) First Amendment
B) consumer's interest in gaining accurate price information
C) inherent personal autonomy of each individual
D) holding in Roe v. Wade
E) right to privacy