A fit, healthy male of 30 finds an elderly lady who needs help lifting her shopping onto the kerb. According to the cost-reward model, is he most likely to:

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According to the cost-reward model, individuals consider the costs (effort, time, etc.) and rewards (feeling good about helping, social approval, etc.) associated with helping. In this scenario, the cost to the healthy male of 30 to help the elderly lady lift her shopping is likely to be low. At the same time, the reward of feeling good about helping someone in need and potentially gaining social approval is high. Therefore, helping is the most likely choice of behavior.

A Fit, Healthy Male of 30 Finds an Elderly Lady