Which of the following two factors influence the speed and scale of diffusion of innovation?
A) Relative advantage
B) Trialability
C) Similarity
D) Obscurity

Question

Quizplus · Accepted Answer

Relative advantage and trialability both have been shown to significantly influence the speed and scale of diffusion of innovation. Relative advantage refers to the degree to which the innovation is perceived as better than the existing standard, while trialability refers to the degree to which the innovation can be experimented with on a limited basis before a commitment to adopt it permanently is made. Similarity and obscurity are not factors that have been shown to have a significant influence on diffusion of innovation.

Which of the Following Two Factors Influence the Speed and Scale