Bhutan's attempt to achieve Gross National Happiness, rather than a higher gross national product, reflects its attempt to:

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Bhutan's attempt to focus on Gross National Happiness is in part an attempt to reject the Western emphasis on consumerism and material goods. While the country does strive for development and modernization, its approach is unique in that it prioritizes the well-being and happiness of its citizens over economic growth.

Bhutan's Attempt to Achieve Gross National Happiness, Rather Than a Higher