Coca-Cola ""Journey"" and Cisco's ""The Network"" are examples of ___.

Question

Quizplus · Accepted Answer

Coca-Cola "Journey" and Cisco's "The Network" are both examples of branded online newsroom content, which is a type of content marketing that utilizes a media-rich digital hub to communicate a brand's story and values, showcase its products and services, and capture audience interest. This type of content is designed to engage audiences through a storytelling approach that is specifically tailored to the brand's strategic goals and objectives. Native advertising, white papers, and newsletters are other types of content marketing strategies that may be utilized in conjunction with branded online newsroom content, but they are not the primary focus of these initiatives.

Coca-Cola ""Journey"" and Cisco's ""The Network"" Are Examples of ___