One aspect of the new open visibility of gays and lesbians as sports fans is that they are now viewed as a "niche market" by commercial interests.

Name: One aspect of the new open visibility of gays and lesbians as sports fans is that they are now viewed as a "niche market" by commercial interests.
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With the increased visibility and acceptance of gays and lesbians as sports fans, commercial interests have recognized them as a potential niche market to target with specialized advertising and products.

One Aspect of the New Open Visibility of Gays and Lesbians