An approach to marketing that relies mostly on bootstrapping, the creative use of available resources, and a highly targeted mix of innovative communication techniques is best described as ______________.

Question

Quizplus · Accepted Answer

Guerilla marketing is an approach that relies on creativity and unconventional methods to promote a product or service. It often involves a mix of low-cost and high-impact communication techniques, such as public stunts, viral campaigns, and social media marketing. This approach is typically used by small businesses or start-ups that have limited budgets but want to make a big impact with their marketing efforts. Social media, buzz marketing, and viral marketing can all be components of guerilla marketing, but they each have distinct characteristics and may not necessarily involve a bootstrapping approach or highly targeted communication techniques. Therefore, C) Guerilla marketing is the best choice for this question.

An Approach to Marketing That Relies Mostly on Bootstrapping, the Creative