Jennifer is conducting a feasibility analysis. In doing so, she focuses on the attractiveness of the industry in which her new venture will operate as well as the attractiveness of the target market. This is consistent with the dimension ________ in a feasibility analysis.
A) Product/service feasibility.
B) Industry/target market feasibility.
C) Organizational feasibility.
D) Financial feasibility.

Question

Quizplus · Accepted Answer

Industry/target market feasibility is one of the dimensions of a feasibility analysis that analyzes the attractiveness of the industry in which the new venture will operate as well as the attractiveness of the target market. Product/service feasibility analyzes the feasibility of the product or service offered by the venture. Organizational feasibility analyzes the capabilities of the management team of the venture. Financial feasibility analyzes the financial viability of the venture.

Jennifer Is Conducting a Feasibility Analysis