To raise capital for her new social venture, Martha has launched a campaign that uses an Internet-based platform. This campaign allows participants to contribute to her social venture by donating small amounts of money. Martha is probably relying on ____________.

Question

Quizplus · Accepted Answer

The scenario describes crowdfunding, which is the process of raising small amounts of money from a large group of people through an Internet-based platform. Fundraising typically refers to the process of soliciting donations from a smaller group of individuals or organizations, while capital budgeting refers to the process of planning and managing investments in long-term assets. Crowdsourcing involves using a large group of people to perform a task or solve a problem, which is not applicable to Martha's fundraising campaign.

To Raise Capital for Her New Social Venture, Martha Has