Arbritron is a company that provides radio audience data, which is often used to determine the price of advertising time. This is an example of a(n) _____ source of secondary data.
A) internal
B) professional
C) sufficient
D) external
E) specialized

Question

Quizplus · Accepted Answer

The source of secondary data provided by Arbritron is external because it comes from a company outside of the organization.

Arbritron Is a Company That Provides Radio Audience Data, Which