The Following Areas Are Associated with Which Marketing Concept: Evidence

The following areas are associated with which marketing concept: Evidence of event marketing in various published tourist magazines, brochures and travel guides; availability of event-related packages; the distribution and quality of event calendars and brochures for specific events; media coverage of events; representation of the events sector at trade shows attended by the area tourist organization; contacts with travel agents, hoteliers and tour companies to determine their level of interest

A) Market research
B) Marketing audit
C) Destination marketing