Word-of-mouth measurement has a better chance of success if attempted in an integrated marketing environment.

Question

Quizplus · Accepted Answer

Word-of-mouth is just one aspect of marketing, and it is influenced by many other factors like advertising, product quality, customer service, etc. Therefore, measuring word-of-mouth in isolation may not give the complete picture. Instead, integrating the word-of-mouth measurement with other marketing efforts can provide a more comprehensive view of consumer behavior and its drivers.

Word-Of-Mouth Measurement Has a Better Chance of Success If Attempted