A database repository designed to hold all relevant customer and prospect information is a (an)
A) Data mart
B) Operational data store
C) Data warehouse
D) Reference database
E) Web site database
Correct Answer:
Verified
Q16: The evolution of marketing and technology has
Q17: _ emphasize lists, offers, and creative programs.
A)Mass
Q18: An emphasis on the individual customer dialogue
Q19: Channel enhancement, customer dialogue and segmentation, LTV,
Q20: A database repository designed for quick read/write
Q22: A database repository designed to hold a
Q23: A data mart would usually be accessed
Q24: An operational data store database is updated
Q25: A web site would most likely interact
Q26: A marketer monitoring a one-day promotion would
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