A company's goal should be which of the following?
A)To attract the greatest number of customers, realizing that some may not be profitable.
B)To maximize market share while reducing costs.
C)To attract the greatest number of profitable customers.
D)To maximize transactional revenue.
E)To minimize SKEW while maximizing ROI.

Question

Quizplus · Accepted Answer

The ultimate goal of a company should be to attract and retain the greatest number of profitable customers. Attracting a large number of customers who are not profitable may increase revenue in the short term, but it will not lead to long-term success. Maximizing market share while reducing costs may also lead to attracting unprofitable customers. Maximizing transactional revenue may not be sustainable in the long term. Minimizing SKEW (whatever that means) while maximizing ROI may not be directly related to attracting profitable customers.

A Company's Goal Should Be Which of the Following