Which of the following "consists of automation of processes such as sales force automation, campaign management"?
A)BBS
B)Operational CRM
C)Analytical CRM
D)Social Media
E)Virtual Community Marketing

Question

Quizplus · Accepted Answer

The automation of processes such as sales force automation and campaign management falls under the category of Operational CRM. BBS (Bulletin Board System) is an outdated technology and not relevant to CRM. Analytical CRM focuses on analyzing customer data for better decision making, while Social Media and Virtual Community Marketing refer to specific channels for marketing and customer interaction.

Which of the Following "Consists of Automation of Processes Such