With regard to media requirements, you should make sure that test markets don't have more than ________ TV spill-in or spill-out in order to be considered.

Question

Quizplus · Accepted Answer

Test markets should not have more than 0.15 TV spill-in or spill-out to be considered appropriate for media requirements. This ensures that the advertising reach is primarily contained within the test market, minimizing external influences.

With Regard to Media Requirements, You Should Make Sure That