When an advertiser fails to earn the discounted rate in a newspaper, they must pay the difference in costs which is know as an open rate.
Correct Answer:
Verified
Q23: Radio offers promotional opportunities such as hosting
Q24: Ratings for radio are collected by Nielsen
Q25: One of the main advantages of consumer
Q26: Business magazines are typically structured by industry
Q27: Newspapers are no longer struggling to gain
Q29: In outdoor advertising, the standard buy is
Q30: Much like other media, outdoor is making
Q31: In outdoor advertising, the short exposure time
Q32: There are no legal restrictions with outdoor
Q33: With directory paid inclusion, advertisers purchase keywords
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