Common metrics to use with alternative media include all of the following EXCEPT:
A)Impressions
B)Ratings
C)Response
D)Buzz
E)Conversions

Question

Quizplus · Accepted Answer

Ratings are not typically relevant in alternative media, as it is often difficult to measure a specific audience size or demographic. Instead, alternative media focuses on metrics such as impressions (the number of people who see the content), response (the number of people who engage with the content), buzz (the level of conversation and engagement generated by the content), and conversions (the number of people who take a desired action as a result of interacting with the content).

Common Metrics to Use with Alternative Media Include All of the Following