One percent reach is the equivalent of one rating point.

Question

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One percent reach represents the percentage of a target audience exposed to a particular media or advertising message. It is commonly used in media planning and buying to measure the audience size and potential impact of a campaign. One rating point, on the other hand, measures the percentage of a specific demographic group or total TV households that tune in to a particular TV program or channel during a specific time period. While both metrics are related to audience measurement, they are not equivalent.

One Percent Reach Is the Equivalent of One Rating Point