CPM is the best apples to oranges comparison when evaluating media vehicles.
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Q12: HUT and PUT can be used interchangeably
Q13: C3 ratings have been developed by Nielsen
Q14: Since each medium can rarely due the
Q15: Media planning is not just a science,
Q16: CPM can be used to evaluate media
Q18: A popular method of targeting involves sociographics
Q19: To calculate TAIs, you multiply percentage reach
Q20: The rationale for each tactic should focus
Q21: Media strategy is the specific strategy of
Q22: Budget allocations are driven by each brand's
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