Audience fragmentation has made the channel planning manager's job of reaching large numbers of consumers quickly much easier.

Name: Audience fragmentation has made the channel planning manager's job of reaching large numbers of consumers quickly much easier.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Audience fragmentation means the audience is divided into smaller groups with different interests and behaviors, making it harder for channel planning managers to reach large numbers of consumers quickly.

Audience Fragmentation Has Made the Channel Planning Manager's Job of Reaching