The ____________ is the percent of total media dollars spent in each category.
A)Share of spending
B)Share of voice
C)Share of competition
D)Share of market
E)None of the above

Question

Quizplus · Accepted Answer

Share of spending refers specifically to the percentage of total media dollars spent in each category, making it the best choice for this definition. Share of voice refers to the percentage of overall media mentions that a brand or category receives, share of competition usually refers to a company's position within a specific market, and share of market usually refers to a company's overall market share percentage. None of the above is not an appropriate answer, as one of the options correctly answers the question.

The ____________ Is the Percent of Total Media Dollars Spent