A product which has been introduced by a firm into a market in which the firm has never done business before is called:
A) A new-to-the-world product.
B) A new category entry.
C) An addition to the product line.

Question

Quizplus · Accepted Answer

A new category entry refers to a product introduced by a firm into a market or category where it has not previously operated, marking the firm's entry into a new area of business.

A Product Which Has Been Introduced by a Firm into a Market