Why do people primarily drink milk? Is it for the calcium or as a beverage to complement another food product? What type of appeal do these questions relate to?
A) Product class
B) Borrowed interest
C) Matter-of-fact
D) Fear appeal
E) Unique selling proportion.

Question

Quizplus · Accepted Answer

These questions relate to the product class appeal, which focuses on the primary reasons or benefits for consuming a product, such as milk for its calcium content or as a complementary beverage.

Why Do People Primarily Drink Milk? Is It for the Calcium