According to the Text, Steve Prefontaine Became Involved with Phil

According to the text, Steve Prefontaine became involved with Phil Knight and helped Nike grow in its early years because:

A) he was an outstanding basketball player.
B) his individualism represented capitalist values and could be marketed.
C) he was a spokesperson for the governing body of his sport and was popular among the major authority figures in his sport.
D) he had an image of a "straight arrow" who always followed the rules.