The 2007 Elf Yourself Christmas campaign for Office Max generated buzz over the Internet and through email. The campaign facilitated and encouraged current and potential customers to pass along the Office Max marketing message rapidly. What is this an example of?

Question

Quizplus · Accepted Answer

This is an example of viral marketing, where content is designed to spread rapidly from person to person through the internet, much like a virus, thereby increasing brand awareness. The Elf Yourself campaign encouraged users to create and share personalized, humorous content, leveraging the power of social sharing to spread the marketing message.

The 2007 Elf Yourself Christmas Campaign for Office Max Generated