Ann Taylor offers two different retail environments for customers. The company offers the original Ann Taylor high-class, upscale, and sophisticated line at Ann Taylor stores. They also offer similar styles for less at their Ann Taylor Loft retail locations. What is this an example of?

Question

Quizplus · Accepted Answer

This is an example of two-tier marketing, where a company targets different customer segments with two distinct product lines, offering a premium line alongside a more affordable line to cater to a broader market.

Ann Taylor Offers Two Different Retail Environments for Customers