In planning entry into foreign markets, international companies need to
A) Understand the geography of the world
B) Be aware of the various types of governments that rule foreign countries
C) Gather information about environments, customers, market forces, and competition
D) Know the cultural dimensions prevalent in societies of the world

Question

Quizplus · Accepted Answer

International companies need to gather information about environments, customers, market forces, and competition to effectively plan their entry into foreign markets. This information helps them understand the market dynamics and make informed decisions.

In Planning Entry into Foreign Markets, International Companies Need to