Which of the following is NOT considered a tool available in the marketing mix?
A) product
B) distribution
C) price
D) marketing communication
E) customer relationship management

Question

Quizplus · Accepted Answer

Customer Relationship Management (CRM) is not considered a traditional tool in the marketing mix. The marketing mix typically includes Product, Price, Place (Distribution), and Promotion (Marketing Communication). CRM is a strategy for managing an organization's relationships and interactions with customers and potential customers, rather than a marketing mix component.

Which of the Following Is NOT Considered a Tool Available