The estimation of consumer demand by questioning a sample of consumers is referred to as the
A) consumer survey approach.
B) observational research approach.
C) consumer clinic approach.
D) market experiment approach.

Question

Quizplus · Accepted Answer

The consumer survey approach involves directly asking a sample of consumers about their preferences, purchasing intentions, or behaviors to estimate demand for products or services. This method contrasts with observational research, consumer clinics, or market experiments, which involve different methodologies for understanding consumer behavior.

The Estimation of Consumer Demand by Questioning a Sample of Consumers