Which of the following is NOT an advantage of the virtual shopping against the simulated physical store in marketing research?
A) It is cheaper to conduct virtual shopping
B) More people can participate in a shorter period of time
C) It is easier to make changes and repeat simulations
D) The results are more accurate

Question

Quizplus · Accepted Answer

The primary advantage of virtual shopping in marketing research over simulated physical stores includes cost-effectiveness, the ability to involve more participants quickly, and the ease of making changes to the simulation. However, stating that the results from virtual shopping are more accurate than those from simulated physical stores is misleading. The accuracy of results can vary based on numerous factors such as the design of the study, the realism of the simulation, and participant engagement, rather than the medium of the simulation itself.

Which of the Following Is NOT an Advantage of the Virtual