Dove as a brand has leveraging; strategy Dove soap, Dove shampoo and conditioner, Dove body lotion. In this case Dove is known as ____ brand.
A)Family brand
B)Vertical extension strategy
C) Ad-hoc branding strategy
D)Line extension

Question

Quizplus · Accepted Answer

Dove is known as a family brand because it uses the same brand name across different product categories like soap, shampoo, conditioner, and body lotion.

Dove as a Brand Has Leveraging; Strategy Dove Soap, Dove