Graveyard model and Brand Asset evaluator both were coined by
A) David aaker
B) Young and Rublicam
C) Isaac Jacob
D) Al ries and Jack trout
Correct Answer:
Verified
Q3: This famous e commerce brand repositioned by
Q4: This buyer might be termed a switcher.
Q5: As per the third level of Brand
Q6: In 1996 developed the model of 'Brand
Q7: Consumers willing to pay 15 percent more
Q9: Brand strength comes from a combination of
Q10: Brand stature is built from a combination
Q11: Which imperative used to create mechanisms to
Q12: Which imperative marketer used when a brand
Q13: Coordinating strategy & tactics across market includes_
A)Brand
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