a researcher uses paired comparison scaling techniques to measure consumer preference between 7 brands of toilet soaps . He will present…………pairs of brands to the respondents.
A) 14
B) 21
C) 35
D) 18
Correct Answer:
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Q1: ……… scale is also called summated rating
Q3: Which of the following is a non
Q4: Which of the following is not a
Q5: A…….scale is used to draw out a
Q6: ……… scale is verbal.
A)Numerical
B)Likert
C)semantic
D)rating
Q7: Likert's scale is an example of ……….
Q8: …………. Is an intermediary stage between the
Q9: Editing is the ……….. Stage in data
Q10: ………. Is the process by which response
Q11: Classification is the process of reducing large
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