What is the preferred duration of a product life cycle when a responsive type of supply chain is used?
A)Long
B)Short
C)Constant
D)Unpredictable

Question

Quizplus · Accepted Answer

According to Fisher's theory, when the product life cycle is short a responsive supply chain strategy should be used. This is because the more responsive the supply chain is, the better demand can be served. As the life cycle is short, it is better to be responsive in order to generate as much profit as possible.

What Is the Preferred Duration of a Product Life Cycle