Samsung's new marketing project requires extra funding and a longer timeline to complete since more complexities have been uncovered. This is an example of _____________.
A)creepy managers and analysts
B)scope creep
C)business case creep
D)feasibility study creep

Question

Quizplus · Accepted Answer

Samsung's new marketing project requires extra funding and a longer timeline to complete since more complexities have been uncovered. This is an example of scope creep.
Key Takeaway: Scope creep is a common project complication whereby the scope of the project (needed resources, expected timeline) are not sufficient to complete the final requirements. Scope creep is the main reason for projects to become bloated and go over budget and beyond their deadlines. Scope creep occurs partly due to ill-defined definition of project activities in the initial phases.

Samsung's New Marketing Project Requires Extra Funding and a Longer